The Lab · Free · Twice a week

The Lab.

The blog where we publish how the work actually happens. Real prompts. Real outputs. Real mistakes. Twice a week — Wednesday Workbench post and Friday Closing Out the Week note. Free to read, free to subscribe.

What you'll find here.

The Workbench

Behind-the-build walkthroughs. The prompts I used to do real client work, in real time, with the failed drafts left in.

Verdicts

Anonymized Hot or Not verdicts and the patterns I see across them. The shape of what's broken at scale.

Field Notes

Essays on what it actually means to work with AI as a craft. Some are short. Some are not.

Operator Log

The dogs review my work. They have notes.

Latest posts.

Four published. Two new posts every week. Subscribe by email so the next one finds you instead of the other way around.

The Workbench · April 28, 2026 · 9 min read

I built a brand guide in 45 minutes. Here's the conversation.

A real walkthrough of how the A&I brand guide came together on a Saturday at 7 PM. The prompt that didn't work, the prompt that did, and the difference between them — both reproduced verbatim.

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Field Notes · Memoir excerpt · April 30, 2026 · 7 min read

Cleverness is a practice.

Chapter one of the memoir-in-progress. On HTML Goodies, the lab I built with my hands at twelve, the word artifice, and the witches who paid attention.

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Verdicts · May 1, 2026 · 11 min read

A real Hot or Not verdict, walked through.

An anonymized walkthrough. What her LinkedIn looked like before, what the Oracle saw, what the verdict said, and what changed in the seven days after she rewrote the headline.

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Field Notes · May 4, 2026 · 6 min read

Why "operator" is the wrong word.

The current AI discourse keeps describing humans as operators flipping a switch on a smarter machine. That framing is doing real damage to how people learn the work. Here's what to use instead.

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Twice a week. The Wednesday Workbench post and the Friday Closing Out the Week note. No upsell sequence. Unsubscribe with one click.

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My craft becomes my coin.
My coin becomes my house.
My hands that build also receive. So I cast. So it is.
My craft becomes my coin.
My coin becomes my house.
My hands that build also receive. So I cast. So it is.